Rate each content type based on how high of a priority your organization places on it -- high, medium, low
Low = This type of content either doesn’t apply to our business or isn’t important enough for us to invest in.
Medium = We’ve created this piece of content, but we don’t prioritize updates and/or it’s buried a few clicks deep on our website.
High = This type of content is very important to us. We invested heavily in the creation, prioritize updates and have given it prime real-estate on the website.